The aim of this project is to design a
product that is made to be refurbished
easily and how it through its design, over
time, could communicate when it is in its
2nd or maybe even 3rd life cycle.

Product Analysis and Construction
Project Duration: 5 weeks
Umeå Institute of Design, 2021

BRAND BOARD

CAKE is a Swedish electric bike company
born out of a passion for gravity sports,
and on a mission to develop high-quality,
sustainable performance products. CAKE
realizes that the development of electric
drivetrains will bring positive change to the
future of motorbikes and that our customers
appreciate this too.

CAKE offers a wide range of applications,
from sports to service vehicles. The Osä
is especially versatile utilising its central
beam (inspired by a work bench) to secure
different holders and baskets depending on
the user’s needs.

USE CASE

The Cake screwdriver has been envisioned as a companion that comes toghether with any adventurers Cake Bike. It can be used as an aid when tinckering with the bike but also serves as an aditional tool for “Makers” on the go!

RE:CAKE

The metal extrude serves multiple purposes, first being a fastening feature to further secure the two main shells. Furthermore it serves as a visual representation of refurbishment. After the first life cycle it could show its use through the patina or dents created during its use.

After changing broken components or
cleaning, the manufacturer could return the refurbished product back on the market in its new distinguished form, at a lower price. This way the period before shredding parts could be significantly prolonged, thus reducing the carbon footprint of this product.

Supporting
Anti-Poaching

As Cake has been a big support in African Anti-Poaching initiatives, I have set out to visualise the screwdriver with a compatible CMF to their Electric Bush Bike.

PROCESS